Quality protects every partnership.
Calls must reflect authentic consumer intent and satisfy campaign-specific requirements. The standards below apply to every affiliate, sub-affiliate, and traffic source that participates in Global Wiz campaigns.
Activity that is not permitted.
The rules that keep campaigns healthy.
Advertisement Standards
Ads must accurately represent the service, the provider role, and the consumer's next step. No implied guarantees, no impersonation of buyers or brands, no bait-and-switch creative.
Landing-Page Standards
Landing pages must load quickly, clearly identify the service category, and set correct consumer expectations about the call. Deceptive UX patterns and hidden disclosures are prohibited.
Consumer-Intent Standards
Every call must originate from an authentic consumer with real intent for the specific home service category and geography being promoted.
Sub-Affiliate Standards
Sub-affiliates require pre-approval. Traffic must be transparently reported down to the sub-source, and sub-affiliate behavior remains the responsibility of the applying affiliate.
Tracking Requirements
Unique tracking numbers, source and sub-source data, and honest attribution are mandatory. Manipulating tracking or caller ID is a terminating offense.
Quality Reviews
Quality is monitored on an ongoing basis. Reviews may include listening to recordings where legally permitted, checking source authenticity, and comparing call profiles against campaign targets.
Campaign Pauses
Campaigns may be paused or restricted for a partner if quality drops below acceptable levels, until corrective action is agreed and demonstrated.
Application & Approval Standards
Applications are reviewed individually. Approval is not automatic. Providing false or misleading information on an application is grounds for immediate rejection or termination.